The person you are sending flowers to is in Wollongong today, and you are not. They might be at work, in a lecture at the university, or on a ward at the hospital by the middle of the day, which is the exact stretch a florist delivers in. So you are choosing a building you have never seen, on a screen, and trusting someone you will never meet to put something in the right hands. That is a lot of faith for a Tuesday afternoon. It is a heavy thing to put on a bunch of flowers too, but on a day you cannot be in the room, they are the part of you that gets there. I am Andrew, and my wife Siobhan and I have run this network since Wollongong came onto it in the early days. Getting them to their door in a city built like this one is what we actually work at.
Wollongong is pressed into a thin strip between the escarpment and the Pacific, and in delivery terms it is really two jobs sharing one name. The central postcode is an apartment city, towers going up every quarter, intercoms and concierge desks and lobbies that lock behind the last person through. The one way a high-rise delivery trips here is a locked door and an empty flat at one in the afternoon, when the recipient is at work or on campus. A buzzer code and a mobile number on the order is all it takes to get straight past that. The houses out through Figtree and West Wollongong are the other job, and a florist in or near the area sorts which Wollongong it is before the van leaves.
Same Day by 2pm
Flowers from $42.95, $16.95 delivery
Or Phone 1300 360 469
7am-6pm weekdays, 10am Sat
Two real Wollongong reviews, and our replies
"I placed a phone order, and the lovely lady who answered was very helpful. She understood what I wanted. The recipient of the flowers sent me a photo of them, and to my delight I was very impressed with the beautiful arrangement, thank you Lily's Florist."
Connie, verified customer
Read this review on Feefo
Thanks Connie. On a sympathy order, the thing you mentioned, that the lady on the phone understood what you wanted, matters more than it would on almost any other call. When you are arranging flowers for a loss, you are often not in the mood to explain yourself twice or pick through a list, so someone who grasps what you need from a few words and carries it from there is a real relief. That kind of understanding is what separates a call that adds to a hard day from one that makes it a little easier. The recipient sending you a photo of it was a kind thing for them to do. Thank you for trusting us with something that mattered, and for sending it to Wollongong. Andrew & Siobhan, Lily's Florist
"Got a birthday present for my friend, and she was so delighted with the bouquet. They arrived on time and were beautifully presented."
Verified customer
Read this review on Feefo
Thanks for this. There is a particular kind of birthday surprise in flowers a friend was not expecting, turning up beautifully presented while she gets on with her day. She had no idea they were coming, and then there they are at the door looking lovely. That is the moment you bought for her, and from how delighted she was, it clearly hit the mark. Choosing Florist's Choice for it means you trusted the florist to pick something she would love without you spelling it out, and her reaction says they read it well. On time to Wollongong for the birthday too, which is the part that has to be right. Lovely to have helped. Siobhan & Andrew, Lily's Florist
The Coastal Myth, and What Actually Threatens Flowers in Wollongong
I had Illawarra callers half-apologise for the coast, sure the salt and the humidity would cook a bunch before the week was out. They had it backwards. The sea caps the summer here. January and February tend to top out around twenty-five degrees on the coast while western Sydney bakes five or six hotter on the same afternoon, and a cool, mild room is exactly where cut flowers last longest. A rose that gives you four days inland will often give you seven or more in a Wollongong lounge room.
What cuts a bunch short here is humidity. The afternoon air sits between seventy and ninety per cent through summer, and on a packed rose or a dahlia that moisture sets up grey mould, what we call botrytis. One morning the head looks perfect, the next there are fuzzy grey spots creeping in from the outer petals. Indoors the danger flips. Half the central apartments and offices run air conditioning that dries the air to a desert, and a hydrangea that would last two weeks on a still table is gone by Wednesday under a vent. Out on a balcony, the sea breeze runs twenty to twenty-five kilometres an hour most afternoons and the salt on it will shred a soft stem like a sweet pea.
So the flowers I steered Illawarra callers toward were the ones built for this. Natives shrug off the salt and the wind, and most of them grew up the coast rather than on a freight run. Chrysanthemums and carnations get written off as cheap, which says more about the person saying it than the flower; both outlast the roses people reach for first, a clean two weeks in a warm or air-conditioned room. Lisianthus gives you the rose look without the fragrance gamble. Roses do well here too, better than people expect, because the rooms never get hot enough to cook them. If a few outer petals come up grey-spotted in February, that is the humidity at work. Pull them off and the centre is fine. The reason I push the stems that go the distance is simple. A fortnight in the vase is a fortnight the person you sent them to still has them in the room, still a quiet reminder you were thinking of them. Picking for the climate buys you those extra days.
There is no warehouse on Crown Street sending these out. The stock leaves the Sydney Flower Market before dawn, comes down the M1 and the Mount Ousley descent into the Illawarra, and a partner florist close to the area builds your order from it the same morning. That is the whole point of the network.
* What happens after you press order. Wollongong was one of the first towns we built a site for, back around 2009, and the florist in Unanderra said yes the way every early partner did. The orders went down to the shop by fax. Yes, fax. It grew from there to 800 partners.
The stock here is barely a morning old by the time a florist builds your order. The market is only eighty-five kilometres up the M1, close enough that what an inland town waits two or three days for on a freight run, a Wollongong florist already has in the cool room. That gets the person at the other end real flowers with the life still in them, hours off the bench. Metropolitan freshness, regional address.
Most Wollongong orders fall into a few shapes, and whether you are sending from across town or from Sydney, the building on the other end changes the job more than the flowers do. If you already know what you want, the flower bunches above cover most of it. If you are sorting by situation, here is what we have learned about the three that come up most, starting with the one this city sees more than any other.
Ordering flowers for a funeral you cannot get to is one of the hardest sends there is, and you are doing it for a family you cannot put your arms around. Wollongong sees more of this than most cities its size: the main cemetery and crematorium for the whole Illawarra sit together out at Unanderra and Kembla Grange, so these orders come from across the region, and from Sydney. The first thing to settle is where it goes. Condolences for the household go to the home. Wreaths and sprays for a funeral service go to the church or the funeral director, and they need to be there forty-five minutes to an hour before it starts. H. Parsons alone run four chapels across the Illawarra, so for the service flowers the chapel matters as much as the suburb. If you are not certain which, one of our partner florists near Wollongong will confirm the parish and the timing before anything is made.
Flowers do not carry the weight of what has happened. They stand in for you in a room you cannot be in.
White is the safe call across nearly every funeral here. Wollongong has large Macedonian, Greek, Serbian and Italian communities, and white wreaths and sprays read right across all of them. Chrysanthemums are correct at an Italian or a Chinese funeral, genuinely the expected flower. Send those same chrysanths to that family later as a housewarming gift and you have handed them cemetery flowers. Keep red away from a Chinese service entirely. Around early April, for Qingming, that community sends yellow and white chrysanths to the graveside rather than to the home. One thing I learned on the phones: log the church, the wreath, and whether the ribbon goes in Greek or Cyrillic, the first time a family calls, because Orthodox families mark forty days, then three months, six months and a year, and nobody should have to relive the arrangement each time. Not every Wollongong farewell is religious now, either, and a personalised one can carry any colour the family loved, even natives off the escarpment like waratah or banksia. White is just the safe default when you are unsure. On the card, plain is right. Thinking of you and your family is enough.
Sending flowers to a hospital bed you cannot sit beside is its own kind of helpless, and most of these hospital flowers come from a long way off. Wollongong Hospital on Loftus Street is the referral hospital the whole Illawarra and Shoalhaven ends up at, so the catchment is huge. Hospital rooms are small, and the flowers have to earn their bench space. From what our florists have seen, they go to the main reception or patient services first. Reception checks the patient and the ward, the ward clerk takes them in, and staff carry them up to the bedside, usually within half an hour to a few hours. The thing that trips people up is sending too early. If the person is still in Emergency or has not been given a room, the flowers sit at a desk. Wait until they have a ward and a room number, then put the full name and that room number on the order.
I took thousands of these calls off the Pottsville bench, and the Wollongong ones had their own rules. Skip the lilies. The pollen travels on staff clothing from one bed to the next, and maternity in particular does not want it near a newborn. What does travel well onto a ward is gerberas or chrysanths, low pollen, low scent, and they cope with a warm room without sulking. In our experience ICU and the cancer wards tend to keep cut flowers out altogether, because those patients are immunosuppressed, so if that is where they are, ring the ward before you order anything. Send a vase arrangement or a box rather than a wrapped bunch, because nobody on the floor is hunting down a vase and water for you. And if discharge is close, send it to the home instead. A same-day hospital order can miss a fast discharge, and then you have get well flowers chasing an empty bed. And if you are wondering whether a bunch of flowers does any real good from as far off as you are, it does. In a randomised trial, surgical patients recovering with flowers in the room needed fewer painkillers and had lower blood pressure than those without. That is the gesture doing real work, which is part of why the wards that can take flowers want them there. On the card, light is kind. Thinking of you, hope you are on the mend.
A new mother is usually buried in visitors and running on no sleep, and you are trying to mark something enormous from outside the room. Anything that turns up there has to earn its place. Three maternity units around Wollongong take new baby flowers: the public birthing unit at the hospital, Wollongong Private in the CBD, and Figtree Private a few kilometres out. Put the mother's name and the ward on the order, and check it is not a special-care or intensive nursery, where flowers stay out.
The maternity calls always came down to the same two things. No lilies, because newborns and pollen do not mix and the staff will pull them anyway. And keep it compact and low-scent, something that sits on a crowded bedside table without taking it over. Day two beats day one, by the way. Day one is chaos and the room is already full. If the stay is short, send it to the home after they are discharged and it lands once things have gone quiet. A box arrangement is easiest on everyone, no vase to find and no water to top up. The card outlasts the flowers here. New parents read it out loud to each other, usually at some 2am feed, so it is worth getting right. Congratulations on your new arrival is all it needs to say.
Order before the 2pm cutoff and it is on today's delivery run.
Browse Thinking of YouPlenty of Wollongong orders do not fit a funeral, a hospital or a new baby. A birthday for a friend in a share house near the university, a thank you, a thinking-of-you for someone in aged care you have not visited enough. You do not need to land on the perfect category. As long as it arrives and lasts, you have done the job.
For most of these the instinct is to reach for roses. Anna would point you somewhere else for this city.
Roses are fine, and they keep well in these mild rooms. But for a Wollongong address I would put the native bunch in front of them nine times out of ten. Protea, banksia, leucadendron, kangaroo paw, the waxy stems barely register the humidity that wilts a soft flower inside two days, they take the salt and the breeze on a balcony, and most of them grew up the coast rather than on a freight run. They read like this place, and they go a fortnight without fuss. If you are stuck, that is what I would send. The one place I would change tack is an aged-care room, especially for someone living with dementia. There I would skip the exotic and send something they would know from their own garden, roses or daisies or a bit of lavender, in a box so the staff have nothing to fuss over.
In the central postcode, deliveries come unstuck at the front door. The bunch is already made and on the van; the lobby is locked, the intercom rings out, and the recipient is at work or on campus or on a ward until well after the run is finished. For a long while that meant a wasted trip for the florist and, worse, flowers that did not arrive on the day they were meant to.
So we changed what we ask for. Every order going into the Wollongong CBD now prompts for a mobile number and a buzzer or apartment number, and if the intercom does not answer, the florist phones before anything goes back in the van. The houses behind the escarpment almost never hit this. The towers do, and now we plan for it from the order form on.
1300 360 469
7am to 6pm weekdays
10am Saturdays
Or order online any time.
2pm weekdays, 10am Saturdays. After cutoff the order moves to the next delivery day, and Sundays are not a delivery day. Wollongong floods fast in a big east-coast low, so in a heavy wet a delivery window may have to flex. On a Dragons home game or a concert night, the CBD around WIN Stadium clogs, so an early order beats it.
A flat $16.95 anywhere we cover across the region. The same run reaches the CBD towers, the houses through Figtree and Mangerton, and the newer streets out at West Dapto. The aged-care homes like Warrigal by the golf course take flowers at reception too, then staff carry them through to the room. A box arrangement travels best there, nothing to tip and no water for busy staff to top up.
The single most useful thing you can add to a Wollongong order is a mobile number and the buzzer or apartment number for a CBD address. A high-rise delivery without them is a guess, and a locked lobby usually wins. For the freestanding houses out through the foothills the issue flips to nobody home, so an authority to leave and a shaded, sheltered spot keeps the flowers off a hot afternoon step. Out at West Dapto, where streets are still being built, a GPS pin in the notes saves the driver circling. Order before 2pm today and the flowers are at their door this afternoon.
Once the order is in, it goes to the partner florist covering the area as a paid order, they build it that morning from the market stock, and it goes onto the Illawarra run for the day. You will not watch any of that happen, which is the part that makes people anxious.
If something is not right when it lands, we want to hear the same day, while there is still a florist and a van that can do something about it. Email a photo or ring 1300 360 469 and one of us answers it personally.
You will place this order and then go quiet, waiting for a text that says they arrived. Some days that text takes a while, and that wait is the worst part of the whole thing. New mothers are asleep, hospital patients are dozing, and someone who walked in to flowers on the step is usually still working out who they are from. (We read every review that comes through, so I can tell you this much.) The silence is almost never the flowers, which are already in that room doing the thing you sent them to do, text or no text. Your part is done. If you would rather know they landed than sit with it, the phone is faster than the wait.
Ring us if it is urgent, email if it is not. The phone runs 7am to 6pm on weekdays and from 10am Saturdays, and either way it reaches Andrew or me.
ABN: 17 830 858 659